Lesson 5 from GreenBuild 2014: Sustainability Beyond the Building Industry Posted: Nov 2014 Posted by: Mats Inc.

One of the inspiring aspects of this convention for me was the presence of non-industry related people attending and presenting.

A representative from Amazon was in sessions as an attendee investigating the potential to incorporate green product attributes into the selection criteria for consumer evaluation.

In the session titled Marketing & Sustainability: The Tools and Tips to Tell Your Story, Trip Advisor’s Director Responsible Travel, Jenny Rushmore, presented the company’s GreenLeaders program that was developed in collaboration with the USGBC, EnergyStar and United Nations Environment Programme. The GreenLeaders program provides travelers with the opportunity to choose from a variety of eco-friendly hotels that have implemented green practices like recycling, local and organic food, and electric car charging stations.

Rear Admiral Boris D. Lushniak, MD, MPH, and Acting US Surgeon General was especially entertaining and uplifting during the Materials & Human Health Summit closing session. Dr. Lushniak’s message urged the audience to share in his mission to advance the health and well-being of our nation’s people. He suggested that within their roles as building design professionals, they have the potential to influence healthy behaviors by incorporating inviting stairways in buildings, sidewalks in neighborhoods and bike paths in communities.

Categories: Architect & Designer News, Sustainability, Trade Shows & Events